This is a story about a common task to shape a new product using user interviews: we start with a typical script expected from a junior/middle researcher or someone who has asked GPT-4 to create a script - and improve it dramatically.
User interviews - how to maximize their outcomes?
Methods that I use very frequently:
🎯 How to select among them? From my experience, asking this question is an extremely valuable practice. For example, if one works on a fitness app, and one of the hypotheses is what sort of device to prioritize in product roadmap - mobile phone, a laptop, a TV, a tablet, what do people utilize for their home fitness? - then learning this over user interviews will mean months of data collection or else false conclusions because the sample size is small. When we had this question, we launched a survey, and we got answers from 200 people in 2 hours!
So asking oneself a question "what is the best research method for each hypothesis?” is extremely valuable for the business, time-wise, money-wise and decision quality-wise.
Tools that I use very frequently - and genuinely recommend: